Copywriting Articles

Composing the language of an advertisement or the content of a Web site in such a way that the product or service being described is attractive and desirable to readers.



“Super Verbs” Really Move Your Copy by Karon Thackston
By Karon Thackston © 2004 http://www

How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!' by Kai Virihaur
We all want attention

Hitching a Ride on Current Events by Paul J. Krupin
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included

Your Article is Being Used Without a Resource Box - What Can You Do? by Francisco Aloy
Your Article is Being Used Without a Resource Box - What can you do? Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and won't include your resource box

A simple 7-step checklist to test your ads by Andre Clacy www.explosivecopycourse.com
Imagine if you had in your hand a simple, bullet-proof, 7-step checklist to test your ads and sales letters

How Does Spellchecker make you Lazy? by David Parton
It's a crime what laziness can do

How To Test Your Headlines Without Spending A Fortune In Advertising Fees by Thomas A. Hilton, Jr.
So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet

How To Write Powerful Headlines by Al Martinovic
How To Write Powerful Headlines By Al Martinovic I want to tell you how I go about writing headlines

Power Writing 101: Tips and Tricks to Get You Taken Seriously! by Dina Giolitto, Wordfeeder.com
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing

How to write your website in 60 minutes by Chris Mole
Don’t be daunted at the prospect of writing your website copy

Make Your Website Headline Sell by Chris Mole
When a visitor arrives at your website, the first thing they look at is the headline

Can Anyone Succeed as a Freelance Copywriter? by Nick Usborne
This is a question that can be answered in a lot of different ways

Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others

Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I?ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can?t help but laugh

How To Ethically Use A "Swipe File" For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written? If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)

How Not to Write a Press Release
Several years ago, when I was working for an agency, I was fired from an account

How Not to Write a Press Release
Several years ago, when I was working for an agency, I was fired from an account

3 Tips For Writing Better Headlines
The single most important element of your website's copy is the headline

Creative Copywriting?
There is a difference between creative writing and copywriting

Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings

So You've Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material

Freelance Writing As A Career
Most people would love to make a living from freelance writing

Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality

2 Ways to Really Connect With Your Customer in Your Copywriting
One of the least talked-about areas in copywriting education is voice

Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough attention to marketing and sales

What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don?t feel like the Lone Ranger

SEO Copywriting: 7 Tips
So you finally built a website for your home-based business

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a big role

Secrets of a 6-Figure Freelance Copywriter
I have been a freelance copywriter for almost twenty years now, and for the last ten years I have made over $100,000 a year

Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business


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